1.4. Service Delivery Platform (SDP)

118. Service Delivery Platform (SDP) is an architecture that enables the quick development, deployment and integration (convergence) of broadband, video, wireless and wire-line services can cater to many technologies including VoIP, IPTV, HSD (High Speed Data), Mobile Telephony, Online Gaming, etc.

119. Examples of a converged architecture:

  • A user can see incoming phone calls (Wire-line or Wireless), IM buddies (PC) or the location of friends (GPS Enabled Device) on their television screen.

  • A user can order VoD (Video on Demand) services from their mobile phone or watch streaming video that they have ordered as a video package for both home and mobile phone.

120. SDPs in the converged services world need to be designed and engineered using information and identity engineering techniques as a core discipline because a is supporting online users their services. A needs to be a real time multi function system that interfaces to the back office systems for billing and to the network infrastructure systems. From an information engineering perspective there could be 20-100 information items associated with a user, their devices and their content and if there are 10 million users on the system, it means that the needs scale up to associate with a billion pieces of information used in random ways. SDPs also need to address the issues of converged services management, account control, self care, and entitlements as well as presence based event type services. Service Delivery Platform, identity engineering and white papers on presence based services can be found at *www.wwite.com.

1.4.1. Composite Adaptive Directory Services

121. Data bases have been with the IT industry for 30 years and traditional directories for the last 20 years and they will be with us in the future. However, with the larger scale, converged services and event driven (presence) systems now being developed world wide (e.g. 3G-IMS), information, identity and presence services engineering and the technologies that support it will require some evolution. This could take the form of CADS (Composite Adaptive Directory Services) and CADS supported Service Delivery Platforms. CADS is an advanced directory service and contains functions for managing identity, presence, content and adaptation algorithms for self tuning and with its unique functions, greatly simplifies and enhances the design of converged services SDPs. See Service Delivery Platform